It started with two friends and an idea.

Jessica C. Williams began her quest for the perfect turkey dinner in order to pass along family recipes to her son, nieces, and nephews. Her goal was to simplify the process, compressing decades of knowledge into one winning formula which can be followed successfully every year.

Partnering with longtime friend Roseline Seng, the project went from preliminary mockup and moodboarding to interviewing local food photographers and food stylists; to art directing two 15-hour photo shoots; to six days of press checks; to selecting mailers and creating an eCommerce web site. The result? Turkey Savvy—a cooking guide for anyone who wants to learn to stuff a bird, feed fortunate guests, and make lifelong memories in the process.

Jessica C. Williams, author of Turkey Savvy, is a writer, course creator, and organizational effectiveness consultant who specializes in guiding clients on transformational change journeys. Born and raised in Honolulu, Hawai’i, she graduated from the University of Hawai’i at Mānoa and the University of Southern California. Jessica lives in Venice Beach, California with her husband and son.

Roseline Seng, designer, typographer, and art director of Turkey Savvy, is the founder of Rose Line Design, an award-winning graphic design studio specializing in branding, marketing, and book design. Her work has been recognized in several distinguished design publications. She was born and raised in Singapore and obtained her degree from the Otis/Parsons School of Design in Los Angeles, California.

We hope you and your family enjoy Turkey Savvy for generations to come. Keep on celebrating and share your success stories and comments with us on Instagram and Facebook at @savvyfriendspress with the hashtag #TurkeySavvy!